The original label for this product was designed over a decade ago. Being this one of the company's best seller paint, it needed a refreshed look. Originally the product was manufactured as a flat finish paint. With the reintroduction of the paint, the company added two more sheens, plus a primer. All four were part of the label redesign project.
Proposed design during the initial phase of the project (above). The concept at this stage was inspired by wine bottle designs.
Final design after multiple concept proposals (above). Label printed on foil metallic paper using opaque inks to add more visual value to the brand.
Original label designed over a decade ago (above).